Project Title: BlueLine
Role: Co-Director | Lead Designer | Marketing Lead
Status: In Development / Award-Winning Demo
"BlueLine" is a visual interactive story about the weight of expectation. It follows Blue, a recent graduate struggling to balance family pressure and personal happiness. My goal as Co-Director was to ensure that the "downward spiral" of the protagonist felt authentic, relatable, and visually striking.
As Co-Director, I am responsible for the high-level synergy between gameplay, narrative, and visual style. I co-developed the story beats with out team, focusing on the cultural nuances of the Thai setting. Our team have closely worked together to ensure the hand-drawn animatics and the award-winning score created a seamless cinematic experience.
Beyond the game itself, I lead the visual identity and marketing presence for BlueLine. Designed the official branding, social media content, and promotional graphics used for major events like gamescom Asia.
